KAJIAN PEMAHAMAN PENUMPANG TENTANG PROHIBITED ITEMS DI BLU UNIT PENYELENGGARA BANDAR UDARA KELAS 1 UTAMA JUWATA TARAKAN

Penelitian ini mengkaji tingkat pemahaman penumpang terhadap barang-barang terlarang (prohibited items) serta menilai efektivitas pelaksanaan edukasi aturan barang bawaan di BLU UPBU Kelas 1 Utama Juwata Tarakan. Latar belakang penelitian didasari tingginya jumlah temuan tiga jenis barang terlarang yakni: korek api, benda tajam, dan alat perkakas di Passenger Security Check Point (PSCP II), yang mengindikasikan rendahnya pemahaman penumpang terhadap peraturan keselamatan penerbangan.

Metode yang digunakan adalah mixed methods dengan desain sequential explanatory, diawali survei angket kepada 50 penumpang dari berbagai maskapai menggunakan teknik sampel jenuh (census), dilanjutkan wawancara mendalam, observasi, dan dokumentasi untuk memperdalam hasil kuantitatif.
Hasil penelitian menunjukkan mayoritas penumpang belum memahami secara utuh ketentuan terkait prohibited items. Faktor penyebab utamanya adalah keterbatasan media informasi yang komunikatif di area terminal keberangkatan, seperti minimnya banner, poster, dan konten videotron yang relevan. Edukasi yang dilakukan masih belum optimal, sehingga diperlukan strategi penyampaian informasi yang lebih
inovatif dan terintegrasi, baik melalui media visual di bandara maupun platform digital, guna meningkatkan kesadaran dan kepatuhan penumpang terhadap peraturan
keselamatan penerbangan.

Kata Kunci: Edukasi, Prohibited Items, Penumpang, Keamanan Penerbangan, Bandar Udara
Juwata Tarakan.

This study examines passengers’ understanding of prohibited items and evaluates the effectiveness of baggage regulation education at BLU UPBU Class I Utama Juwata Tarakan Airport. The research background is based on the high occurrence of three major prohibited items lighters, sharp objects, and tools found at the Passenger Security Check Point (PSCP II), indicating a low level of passenger awareness of aviation safety regulations. A mixed-methods approach with a sequential explanatory design was employed, starting with a questionnaire survey of 50 passengers from various airlines
using the census sampling technique, followed by in-depth interviews, direct observations, and document analysis to elaborate on the quantitative findings. The results reveal that the majority of passengers do not fully understand the regulations concerning prohibited items.
The main contributing factor is the limited availability of clear and engaging information media in the departure terminal area, such as banners, posters, and relevant videotron content. Current educational efforts are not yet optimal; therefore, more innovative and integrated strategies both through visual media at the airport and
digital platforms are necessary to improve passenger awareness and compliance with aviation safety regulations.

Keywords: Education, Prohibited Items, Passengers, Aviation Security, Juwata Tarakan Airport.