ANALISIS KETERSEDIAAN RAMBU (SIGNAGE) PADA AREA TERMINAL PENUMPANG DI BANDAR UDARA INTERNASIONAL YOGYAKARTA

Penelitian ini bertujuan untuk menganalisis ketersediaan dan ketepatan rambu (signage) pada area terminal penumpang di Bandar Udara Internasional Yogyakarta. Signage memiliki peran penting dalam memberikan informasi, dan petunjuk arah, serta meningkatkan keamanan dan kenyamanan penumpang selama berada di area terminal.
Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi langsung di lapangan dan wawancara kepada pengguna jasa bandara. Hasil penelitian menunjukkan bahwa sebagian besar rambu telah tersedia di titik-titik strategis, namun berdasarkan observasi yang dilakukan masih ditemukan beberapa kendala seperti penempatan signage yang kurang tepat, informasi yang kurang jelas, serta desain yang kurang menarik sehingga berpotensi menimbulkan kebingungan bagi penumpang.
Selain itu, kebutuhan akan penambahan signage digital berupa wayfinding digital dan fasilitas help desk juga menjadi rekomendasi utama untuk meningkatkan kualitas pelayanan informasi di bandar udara. Dengan optimalisasi ketersediaan dan penempatan signage yang sesuai standar, diharapkan dapat meningkatkan efektivitas sistem informasi, memperlancar alur pergerakan penumpang, serta mendukung operasional dan pelayanan penumpang di Bandar Udara Internasional Yogyakarta secara keseluruhan.
Kata Kunci : Rambu, Signage, Terminal penumpang, Wayfinding, Informasi Penumpang

This study aims to analyze the availability and accuracy of signage in the passenger terminal area at Yogyakarta International Airport. Signage plays an important role in providing information, directions, and enhancing the safety and comfort of passengers while they are in the terminal area.
The research method used is descriptive qualitative, with data collection techniques through direct field observation and interviews with airport service users. The results show that most signs are available at strategic points; however, based on observations, several issues were identified, such as improper placement of signage, unclear information, and less attractive designs, which have the potential to cause confusion for passengers.
In addition, the need for the addition of digital signage in the form of digital wayfinding and help desk facilities is also a key recommendation to improve the quality of information services at the airport. By optimizing the availability and placement of signage according to standards, it is expected to increase the effectiveness of the information system, facilitate passenger flow, and support the overall operation and passenger services at Yogyakarta International Airport.
Keywords : Signage, Passenger terminal, Wayfinding, Passenger information