PENGARUH PENEMPATAN DAN KONTEN MEDIA INFORMASI MENGENAI BARANG – BARANG DILARANG (PROHIBITED ITEMS) TERHADAP KEPATUHAN PENUMPANG DOMESTIK DI BANDAR UDARA INTERNASIONAL YOGYAKARTA // THE INFLUENCE OF PLACEMENT AND CONTENT OF INFORMATION MEDIA REGARDING PROHIBITED ITEMS ON DOMESTIC PASSENGER COMPLIANCE AT YOGYAKARTA INTERNATIONAL AIRPORT

Bandar Udara Internasional Yogyakarta memiliki volume penumpang domestik yang relatif tinggi, sehingga kepatuhan penumpang terhadap ketentuan barang – barang dilarang (prohibited items) menjadi penting untuk diperhatikan. Berdasarkan data penemuan prohibited items periode Oktober 2025 – Maret 2026, tercatat 6.563 item barang yang disita, yang mengindikasikan perlunya perhatian terhadap ketaatan penumpang meskipun media informasi digital telah disediakan. Penelitian ini bertujuan menganalisis penempatan dan konten media informasi mengenai prohibited items dan pengaruhnya terhadap kepatuhan penumpang domestik di Bandar Udara Internasional Yogyakarta. Menggunakan metode kuantitatif korelasional, data dikumpulkan dari 100 responden (rumus Slovin) melalui probability sampling, lalu dianalisis dengan persamaan regresi linear sederhana Y=5,872+0,516X. Hasil menunjukkan penempatan dan konten media informasi berada pada kategori kurang baik. Analisis korelasi menghasilkan koefisien korelasi (r) 0,931 dan koefisien determinasi (r2) sebesar 86,6%, serta uji t menunjukkan pengaruh positif dan signifikan (t hitung 25,172 > t tabel 1,654; sig 0,000). Disimpulkan bahwa penempatan dan konten media informasi berpengaruh signifikan terhadap kepatuhan penumpang domestik. Implikasinya, pengelola bandara perlu mengoptimalkan penempatan media informasi di area strategis serta memperjelas visualisasi konten agar dapat meningkatkan kepatuhan penumpang secara efektif. // Yogyakarta International Airport handles a relatively high volume of domestic passengers, making passenger compliance with prohibited items regulations an important concern. Based on data on prohibited items discovered during the period of October 2025 – March 2026, a total of 6,563 items were confiscated, indicating the need for attention to passenger compliance despite the availability of digital information media. This study aims to analyze the placement and content of information media regarding prohibited items and their influence on domestic passenger compliance at Yogyakarta International Airport. Using a correlational quantitative method, data were collected from 100 respondents (determined using the Slovin formula) through probability sampling, and analyzed using the simple linear regression equation Y=5.872+0.516X. The results show that the placement and content of information media fall into the category that needs improvement. Correlation analysis produced a correlation coefficient (r) of 0.931 and a coefficient of determination (r²) of 86.6%, while the t-test showed a positive and significant effect (t-count 25.172 > t-table 1.654; sig 0.000). It is concluded that the placement and content of information media have a significant effect on domestic passenger compliance. The implication is that airport management needs to optimize the placement of information media in strategic areas and clarify content visualization to effectively improve passenger compliance.